I know the fold should be a dead topic by now but you’d be surprised how often it still comes up. So I’ll take a stab addressing it and start by asking this simple question…
What Would You Do If There Were No Fold?
How would you prioritize your content? Fact is all content is not created equal and something has to give and should. Focus on the story you’re trying to tell and the true headliners will rise to the top on their own. It’s been proven time and again that when given content that interests them, visitors will scroll. In fact they’ll scroll until they stop finding content of interest. Just look at how Pinterest employs infinite scroll if you need proof.
Responsive Web Design (RWD) has really come into its own since 2010. This is due in large part to the explosion of mobile devices, notably smartphones and tablets, into the marketplace over the past couple years. But even the best and brightest minds in the field recognize that responsive is only part of the answer.
Useful. Usable. Desirable. There it is. These 3 qualities can help us understand both what’s needed (deliverables) to succeed and the order (process map) in which to approach design and development. At a deeper level they can help draw focus to the “why” or “purpose” of a website. In fact, understanding “why” we’re creating a website will help us to define what is useful, usable and desirable.
“Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend.” – Bruce Lee
This one quote contains all the wisdom we need to approach our web projects in a way that helps us survive in an unpredictable and ever changing industry. Let’s face it, there are times were it can feel like we’re doing battle as we work on some projects. Battling with clients, stakeholders, designers, developers and everyone else that’s involved throughout the process. So what better way to face these challenges then armed with an attitude that is adaptive, flexible and fluid.
Over the last year or so much has changed in web design. Our big problem use to be backwards compatibility with IE6. But now we find ourselves in the midst of a zombie apocalypse. New smart-phones and tablets are popping up faster then the brain hungry undead in a George A. Romero movie.
Luckily a lot very of smart people have been paying attention and coming up with ideas and solution on how to deal with this impending apocalypse. Here’s brief summary of all the lessons learned over the last year. Follow them and you just might survive.