Story Telling: Signal in a Web of Noise

WordCamp 2013 Recap Day 1 (Sat.)

I can sum up my key takeaway from WordCamp Miami’s Saturday sessions in a single word – stories. Several talks throughout the designer and user tracks really boiled down to the importance of stories to engage users and drive business. Stories that cut through the noise of the web, provide real value and connect with people. Two talks in particular truly embodied this idea.

The Importance of Storytelling in Web Design

In this talk Denise Jacobs spoke of power and necessity of storytelling. Here are some of the key points from that talk.

“The universe is made of stories, not atoms.” Muriel Rukeyser, Speed of Darkness

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Book Review: Made to Stick

Why Some Ideas Survive and Other Die

By Chip & Dan Heath

Do you know why urban legends stay around forever? Why we all know the story of the poor guy that meets a pretty girl in the hotel lounge and wakes up hours later missing his kidney? Why the story of Jared from Subway was such a great success? Chip and Dan Heath break down the things that make for sticky ideas in a way that becomes easy to apply in our own communications.

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