Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

In Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections, Douglas Van Praet offers some great insight into the connection between our emotion and motor systems based on research. This is great read for anyone that is truly concerned with successful marketing. It offers even more evidence that it is our emotions that drive action and not logic.

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Mike Donahue

Just a guy that's passionate about creating useful, usable and desirable experiences for all humans. I love nature and wildlife photography, it's my source of artistic expression and inner peace. I live and play in South Florida with my wife Nikki and our girls (dogs) Layla and Cassidy.

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