6 Reasons No One Needs a Fold Manifesto

This is an article I posted on LinkedIn. If you read “The Fold Manifesto” by Amy Schade of the Nielsen Norman Group (NN/g) and it has you convinced “the fold” is major design challenge, read this before you do anything rash like add a carousel to your homepage. Save yourself from worrying about one of the least important aspects of web design so you can focus on what truly matters – compelling, structured, well-organized, prioritized content.

Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections

In Feeling Your Consumer: What Marketers Are Missing About Making Emotional Connections, Douglas Van Praet offers some great insight into the connection between our emotion and motor systems based on research. This is great read for anyone that is truly concerned with successful marketing. It offers even more evidence that it is our emotions that drive action and not logic.

Article I wrote for InternetRetailer.com

What Internet retailers should know about responsive web design: InternetReatiler.com

I was asked to write this article in response to a particularly inaccurate article that InternetRetailer.com had run that contain several misleading and just plain incorrect comments about responsive web design. In all fairness, the author of the original article was not a front-end developer and simply quoted others that had poorly represented what responsive is and what it’s responsible for.

Responsive Design Won’t Fix Your Content Problem

In typical Karen McGrane fashion she makes a clear case for dealing with content first. Not just for responsive sites, but for any site.

Seems like a lot of people are laboring under the mistaken impression that using responsive design means they can make a mobile website without dealing with their content problem. Where’d they get that dumb idea?

Karen McGrane

Before you begin your next responsive redesign, or any redesign for that matter, read Responsive Design Won’t Fix Your Content Problem by Karen McGrane.

Blame the Implementation, Not the Technique

Blame the Implementation, Not the Technique

by Tim Kadlec is spot on in its position that too often the technique is blamed for a poor experience rather than how it was implemented.

In football this would be akin to blaming the coaches play calling when in fact it was the quarterbacks read on the defense that leads to an interception. Plans are only as effective as their execution.