Win User Loyalty by Targeting Logic AND Emotions at UXPA London 2014

Presenting at UXPA London 2014 BadgeI’m happy to announce I will be presenting an updated version of the Emotional Strategy for Balanced UX Design at the upcoming UXPA International Conference in London, July 22, 2014.

Win User Loyalty by Targeting Logic AND Emotions looks at why emotions are such an important factor to consider at every stage of design. It also explains when, where, and how to use emotions by looking at The 4 Stages of Accomplishing Goals. The 4 Stages explains HOW we experience everything.

After the conference I will post up the slide deck to Slideshare and hopefully I’ll have link to a video recording of the session to share as well. Hope to see you in London.

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Mike Donahue

Just a guy that's passionate about creating useful, usable and desirable experiences for all humans. I love nature and wildlife photography, it's my source of artistic expression and inner peace. I live and play in South Florida with my wife Nikki and our girls (dogs) Layla and Cassidy.

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